About the Author Joe Cross is a filmmaker, entrepreneur, author and wellness advocate. He directed, produced and was the subject of the award-winning documentary Fat, Sick & Nearly Dead; authored The New York Times bestseller, The Reboot with Joe Juice Diet, which has been released globally in multiple languages; and is credited with having accelerated the plant-based eating and juicing movement by media outlets including the Wall Street Journal, the Times of London, and The Dr Oz Show. His second documentary film, Fat, Sick & Nearly Dead 2, focuses on how to stay healthy in an unhealthy world. Read more